THE MOVEMENT

Founded in 2025 by Willie Murray, CHOZEN1 exists for those who train hard, stay faithful, and never quit. It was never meant to be just sportswear but a vehicle to empower others to know they were made on purpose, for purpose. To redefine your pursuit of more and become your essential partner in the chase for greatness every day.

We believe what you wear should push you. A reminder that you are chosen to be set apart, to aim higher, and to chase the vision. We exist at the intersection of style, performance, faith, and empowerment. Key areas that support you on the journey of becoming. 

Our gear isn't just made for movement, but the house of elevated pieces for every mode, everyday. The uniform of the chosen. We aim for what feels impossible, then chase until it's not because we know the Creator who can do exceedingly and abundantly beyond what we can imagine.

We're in a category of one.

Let your fitness glorify, your fashion be armor, and your training be testimony. We're a family, a collective of driven individuals, each running our own race, yet together fulfilling our roles in the body of Christ. Don't just exist. Impact. This all leads to one simple statement...

OUR MISSION

To empower every athlete* to chase greatness, perform at high levels, and live out their specific purpose. 

"For we are God's masterpiece, created in Christ Jesus to do good works, which God prepared in advance for us to do." - Ephesians 2:10

* [ every athlete ] - anyone who embodies the mentality of dedication, discipline, and the pursuit of excellence.

BEHIND THE FOUNDER

Born and raised in Brunswick, GA, Willie has always been an ambitious, driven individual who has a passion for fashion and lived and breathed sports. Though he once dreamed of playing professional basketball, God had a different plan. What began as a pursuit of athletic success became a journey of purpose and faith.

Along the way, Willie discovered a power that can change your life...your mindset...your entire perspective. A power that makes you a true winner long before any competition, accomplishment, or achievement.

After realizing that playing professionally wasn’t his calling, Willie carried the same athlete mindset into his approach to physical training and life. Now, since walking with Christ, he’s dedicated to helping athletes and anyone committed to growth, understand that they are chosen for a specific purpose, whether or not they ever go pro.

Willie Murray